Ecommerce merchandising and UX review
An experienced, manual review of how customers find products, judge the offer and move towards checkout. We examine the whole trading journey—not just the homepage—and turn the findings into a ranked plan your team can use.
The trading journey under review
Review methodology
The review follows representative customer tasks from arrival through product discovery, evaluation and cart. It looks for commercial friction, weak merchandising and missing information in context; it is not a generic checklist run across every store in the same way.
Whether the store makes the offer, audience and reason to buy clear when customers arrive.
How efficiently customers can move from a need or product idea to a useful set of choices.
Whether product-listing pages help customers narrow, compare and choose—not simply display stock.
How well each product page answers the questions that determine whether a customer buys.
Whether customers can verify the order, understand likely costs and move into checkout with confidence.
The complete journey on the screen where navigation, comparison and form friction are most exposed.
Product businesses with a live store, a meaningful catalogue and a sense that the customer journey could trade better—but no agreed diagnosis of where the real friction sits.
This is an expert heuristic review of the visible shopping experience and merchandising. Code, analytics, security, legal and formal accessibility-compliance audits require separate access and specialist scope.
How the review is carried out
You share the store, customer, core range, main traffic sources and the decision or problem behind the review. This stops the work becoming a collection of context-free opinions.
We use representative customer tasks across desktop and mobile, from landing and product discovery through evaluation, cart and the public checkout entry points.
Each material finding is documented with screen evidence, the commercial implication, a recommended change and a priority based on likely impact and effort.
You receive a private recorded walkthrough and a written action plan. Review scope, fee and delivery date are agreed before work begins; implementation is quoted separately if required.
Recommendation standard
You will not receive a scorecard full of generic red flags. Material findings are tied to an observed customer task and explained in commercial terms.
The action plan separates high-priority obstacles from useful refinements, so internal teams, freelancers or agencies can work through it without having to interpret what the reviewer meant.
Filtering reflects catalogue data, not how customers choose
The final review applies this structure to your own store, with screen evidence and a ranked sequence of work.
Before you enquire
We review the public buying journey across homepage and landing entry points, navigation, search, collections, filters, product cards, product pages, cart and the public checkout handoff. Mobile is assessed across the same journey rather than treated as a final responsive-design check.
We need the public store URL and enough context to understand the customer, main range, important traffic sources and the commercial question behind the review. Store access, customer data and exports are not required for the standard review.
You receive a private recorded walkthrough and a written, prioritised action plan. Material findings include screen evidence, why the issue matters, the recommended change and where it sits in the order of work.
No. This is a heuristic merchandising and UX review. It identifies plausible friction and improvement opportunities, but it does not claim statistical causation. Analytics analysis, user research and controlled experimentation require additional data, traffic and a separate scope.
Yes. The customer-facing review can cover WooCommerce, Wix, Squarespace and other ecommerce platforms. Platform-specific code, hosting, app and infrastructure analysis is not included.
Implementation is separate from the review. Where the work fits our Shopify setup, merchandising or store-improvement capability, we can scope it. Specialist development, analytics or compliance work may need another supplier.
The Store Review is a fixed-fee engagement. We look at the store and intended scope first, then confirm the fee, delivery date and exactly what will be covered before you decide whether to proceed.
Request a Store Review
Share the public URL, platform, catalogue size, main customer and the commercial problem you want examined. We’ll review the fit and reply with a defined scope, fee and delivery date.
Please do not send passwords, store access, customer information or exports through this form.
