Set up a Shopify store
Plan and configure the essentials: store structure, products, collections, payments, shipping and launch preparation using an appropriate existing Shopify theme.
Explore Shopify setupShopify experts for Irish businesses
Shopify websites built for Irish businesses.
Build a new store, move to Shopify or improve the one you have—with practical guidance shaped by 15+ years in Irish ecommerce.
Clear scope, direct advice and attention to how the store will actually trade after launch.
15+ years in Irish ecommerce · Shopify-focused · Dublin
A store built to trade
ProductsCollectionsPaymentsShipping
How I can help
The right ecommerce foundation—and practical help as the store changes.
The work is shaped around where the business is now: starting from scratch, moving away from a platform that no longer fits, or improving a live store that has become difficult to shop or manage.
Move an existing store
Plan a move from platforms such as Wix, Squarespace or WooCommerce, with catalogue, content, redirects, customer data and launch risks considered before work begins.
Explore Shopify migrationImprove a live store
Make the store easier to shop and run through clearer navigation, better collections, stronger product presentation, promotions and practical merchandising.
Explore store improvementEcommerce after the launch
A store is an operating system for the business, not just a set of web pages.
I have spent more than 15 years working in ecommerce in Ireland. That experience is rooted in the decisions behind day-to-day trading: catalogue structure, product information, navigation, promotions, busy trading periods, payments, shipping and the work required to keep a store accurate.
That changes how a project is approached. The goal is not to add features for the sake of them. It is to create a store that customers can understand and that the business can realistically maintain.
Design matters. What happens when products, orders and customers arrive matters more.
Practical ecommerce problems, handled in the context of the whole store.
Customers cannot find products
Clarify navigation, collections, filtering needs and catalogue structure.
Product pages miss buying questions
Improve information hierarchy, variants, imagery requirements, delivery cues and trust information.
The platform is getting in the way
Assess whether better configuration is enough or a planned move to Shopify is justified.
Promotions are hard to manage
Create more usable collections, merchandising rules and repeatable trading patterns.
The store is difficult to run
Simplify the operating model and remove unnecessary complexity where possible.
The next investment is unclear
Start with a Store Review to identify priorities before committing to larger work.
A clear way of working
Understand the store first. Scope the right work. Then deliver it safely.
- 01
Understand the business
Start with what you sell, how the store works today and what is creating difficulty or opportunity.
- 02
Define the right scope
Agree what is included, excluded, required and how completion will be checked.
- 03
Build, move or improve
Complete the agreed work in a safe theme or development environment, with review and launch controls.
- 04
Hand over clearly
Confirm what changed, what remains and how the business can manage the store after handover.
Where the requirement falls outside the available capability, that is identified before it becomes a delivery problem.
Not sure what the store needs?
Start with a focused Store Review.
If the next step is unclear, a recorded Store Review provides an experienced second opinion across the homepage, navigation, collections, merchandising, product pages and the path to checkout. You receive practical priorities that can guide your own team, another specialist or a separately scoped piece of work.
- Recorded walkthrough
- Prioritised action list
- Plain-English recommendations
- One consolidated follow-up response
This is an expert heuristic review, not a statistically validated CRO programme, technical code audit or guarantee of higher sales.
Best suited to businesses selling real products online.
Good fit
- Irish retailers, makers, wholesalers and product businesses.
- A new store needing a sensible Shopify foundation.
- A store that has outgrown Wix, Squarespace, WooCommerce or its current structure.
- A Shopify store needing clearer navigation, collections, product content or merchandising.
- A business that values direct advice, defined scope and practical handover.
Not offered as in-house capability
- Custom software, marketplace or app development.
- Custom Liquid or theme development without a separately approved specialist.
- Paid advertising management.
- Guaranteed rankings, conversion lifts or sales outcomes.
- Enterprise development overflow or emergency support.
Questions about working together
What kind of businesses do you work with?
The focus is Irish businesses selling physical products online: retailers, makers, wholesalers and product-led businesses starting, moving or improving a store.
Do you only work with Shopify?
Shopify is the main platform offered for new-store and migration work. Stores on Wix, Squarespace or WooCommerce can also be assessed when deciding what to improve or whether to move.
Can you build custom Shopify features?
Custom code, Liquid development and app development are not offered as in-house capabilities. Specialist development must be identified and separately scoped rather than implied.
Can you improve a store without rebuilding it?
Often, yes. Navigation, collections, product presentation, merchandising and configuration may be improved without replacing the entire store. The right scope depends on the platform and problem.
What is a Store Review?
A focused recorded assessment of the customer journey and store structure, followed by a prioritised action list. It is useful when the right next investment is unclear.
Do you guarantee sales or rankings?
No. The work can improve foundations and remove avoidable problems, but results also depend on the product, offer, pricing, traffic, competition, operations and execution.
How much does a project cost and how long does it take?
That depends on the platform, catalogue, content, integrations and work required. Scope, responsibilities, price and timing are agreed in writing before implementation begins.
Start a conversation
Tell me where the store is now—and where you need it to go.
Whether you are starting, moving platform or improving a live store, send the essentials. You'll receive a reply confirming whether the work is a fit and the most useful next step.
Please do not send passwords, store access or customer exports through this form.